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Assignment Title: Develop plan for a tour event in Europe covering at least two cities

The Harvard Referencing System must be used. The Wikipedia, UKEssays.com or similar websites must not be used or referenced in your work.

Learning Outcomes:

LO1- Synthesize and develop a critical understanding of current issues in event management, using literature, undertaking research, and advancing scholarship.

LO2- Critically evaluate the processes of event planning in complex situations and particularly within the context of enhancing competitive advantage.

LO3- Critically evaluate the process of managing complex events in differing international setting and developing robust review process for continuous improvement.

LO4- Provide creative and innovative recommendations as to how the processes can be further improved to maintain business profile and encourage growth.

Assessment Criteria: Weighting 100%

3000 words

Tasks (All tasks are equally weighted):

Prepare a strategic plan for a tourism event of one day where you will present your two conducted tour programmes covering at least two cities in Europe.


1. Introduction –

2. Venue selection –

3. Activity details –

4. Thematic programmes specific to the cities selected –

5. Attractions – how you will present through activities –

6. Human resource plan –

7. Budget and Operational plan –

8. Monitoring and evaluation plan –

9. Conclusion