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Glazed Donut Shop (GDS) wants to go international i.e. enter other markets overseas. It is now based in Kuala Lumpur. As a consultant advice GDS on the best way to go international taking into consideration the nature of its business. Explain your decision and evaluate the likely outcomes for GDS.



A) Knowledge and Understanding – wide range of ideas

B) Analysis and Evaluation – analyse, evaluate, compare and construct values.

C) Critical Thinking – logical and creative, with insightful outcomes

D) Research and Enquiry – Rigorous and sustained enquiry with excellent outcomes.

D) Communication – communicate ideas clearly and appropriately.

E) Presentation and Referencing – Technically excellent accurate referencing and presentation.


1) Word count –Not more than 800 words. Not including references.

2) You must provide references. References should use the American Psychological Association (APA) format.

3) References should include the latest journal/book publication (year 2000 and onwards).