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The second group assignment: (For the company AMAZON.INC)

  • Perform an external audit (the five categories: Economic, Social, Political, Technological, Competitive)
  • Analyze the five-forces model of competition (bargaining power of suppliers, bargaining power of consumers, rivalry among competing firms, potential development of substitute products, potential entry of new competitors)
  • Perform the external factor evaluation matrix (EFE)
  • Perform an internal audit for the following  functions: Management, Marketing, Finance (Just three financial ratios would be enough), R&D, and operations
  • Perform VCA (the business activities in the value chain are effective and efficient? Why?)
  • Are the value chain activities competitive compared to rivals? Why? (benchmarking)
  • Perform IFE (Internal factor evaluation)