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W8: Blockbusters and Cultural Imperialism

Please read chapter 11 from Baldwin, et al., and the following article. Both can be found in this week’s Reading and Resources.

Why blockbusters are taking over the arts The Boston Globe October 13, 2013

Please answer the following:

  • How does Elberse’s theory on blockbuster media reflect the idea of cultural imperialism?
  • What implications do trends in the way media companies promote and distribute products have for global media?